When it comes to promoting trading platforms and brokers like Expert Option, Olymp Trade, IQ Option, Pocket Option, and Quotex, Google Trends is an invaluable tool for discovering the best broker to promote for your country, as well as emerging keywords. This not only helps in selecting the right broker to promote but also in crafting a strategy that targets trending and relevant keywords in specific countries.
Binary Options Broker Popularity – Google Trends
Based on the images you’ve provided from Google Trends, here’s a breakdown of broker interest by region:
- Pocket Option:
- This broker has a solid presence across a wide array of regions, including parts of Europe, Asia, and Africa.
- Keywords like “social trading” and “pocket option live stream” are on the rise, making social and live trading content potential engagement drivers.
- The affiliate program can be found here!
- Quotex:
- Most popular in regions like Russia and parts of Asia.
- Rising search queries around “trading tips” and “live deals on Quotex” imply demand for real-time strategies and educational content.
- The affiliate program can be found here!
- IQ Option:
- Popular in regions like Africa, Asia, and parts of Europe.
- “Scalping trading strategy” and “withdrawal problems” are common search terms, meaning content around how to effectively use and withdraw from the platform may resonate well in these areas.
- The affiliate program can be found here!
- Olymp Trade:
- There’s a strong interest in this broker in South American and some African countries.
- Rising queries include “octafx” and “pocket option,” indicating competition among these platforms. Targeting countries with high search volumes for Olymp Trade could be fruitful.
- The affiliate program can be found here!
- Expert Option:
- This platform has significant interest in countries like Malaysia and other parts of Southeast Asia.
- Related keywords include “expert option indicators” and “expert option strategy 2024,” suggesting high interest in strategy-related content.
- The affiliate program can be found here!
Using Google Trends to Find the Best Markets for Broker Promotions
- Understand Interest by Region:
- Google Trends can show which brokers are popular in specific regions. You can easily switch the interest view to different countries to understand the demand.
- For example, Pocket Option is popular in Moldova, Slovenia, and Belarus, while Olymp Trade has a strong following in South America and Africa.
- Compare Search Terms Across Brokers:
- Use the “compare” function on Google Trends to pit brokers against each other and see how they fare in different markets.
- Look for regions where one broker is gaining more traction over another. For instance, if Pocket Option has a breakout in Moldova but Expert Option is trailing, focus your marketing efforts there with Pocket Option.
- Detecting Upcoming Keywords:
- Rising queries often signal new trends or shifts in user behavior.
- For example, “pocket option live stream” or “expert option strategy 2024” are rising queries. This indicates that users are looking for more dynamic, real-time content and trading strategies. Creating content that addresses these rising keywords can help you stay ahead of the curve.
- Target Markets Based on Search Volume:
- If you find certain keywords gaining traction (like “social trading” or “trading tips”), build content around them targeting the specific regions showing increased interest.
- Example: In Finland, Pocket Option is trending, and keywords like “social trading” are also rising. To capitalize on this, create Finnish-language content or country-specific ads around these features.
Detecting Upcoming Keywords to Target
Google Trends’ “Related Queries” section gives a powerful insight into which keywords are emerging. Here’s how to use it effectively:
- Focus on “Breakout” Queries: These indicate a massive surge in interest for a specific keyword. For example, “Exness login” and “Pocket Option live stream” are breakout terms. This means more users are actively looking for how to get started or engage with these platforms.
- Rising Queries: Keep an eye on the percentage increase of keywords. If you notice a keyword with high growth, like “Octafx” (+4,600%), it signals an opportunity to create relevant content before the competition becomes stiff.
How to Optimize Content and Promotion Strategy
- Localize Your Content:
- If IQ Option is popular in Africa, create region-specific content focusing on the local needs, such as withdrawal options or strategies that work well in that region.
- For example, create a blog post titled “How to Master Scalping Strategy on IQ Option in Kenya” to localize your content.
- Leverage Trends Data for Paid Ads:
- Use Google Trends data to run highly targeted ad campaigns.
- If “expert option strategy 2024” is trending in Malaysia, tailor your ad copy and creatives to highlight strategies and trading tips for Malaysian users.
- Content Types Based on Keywords:
- If a region shows interest in “live deals” or “live streams,” consider producing video content or hosting webinars to tap into these trends.
- Similarly, “social trading” keywords signal an interest in community-driven content, so create tutorials or forums where users can interact and share tips.
Conclusion
Using Google Trends effectively can guide your broker promotion efforts to target the right regions with the right keywords. Focus on rising and breakout keywords for brokers in specific countries and tailor your content to address these trends. By keeping up with regional Binary Options Broker Popularity and leveraging search data, you’ll be able to stay ahead of the competition and increase engagement with your audience.