B&N's Innovative Nook Wireless Portable Reading Device Takes On Amazon.Com's Electronic Book Reader
The modern Nook wireless ebook reader being marketed by Barnes and Noble, the worlds biggest book store with more than 1,300 branches, looks set to lock horns with the worlds number one selling electronic books reader, the Kindle.
While not long unveiled, the Nook electronic book readers are searching to mess up Amazon's feathers further by taking it on straightforwardly in a segment of the market-place, that up to yet, the Amazon Kindle has dominated. Since it's inauguration, initially as the Kindle then later on in February 2009 as the Kindle2 , it has re-ignited the digital e book reader market place by offering a mix up of radical specification, owing to it's instant connect everywhere wireless networking and also the biggest choice of books available for download at fantastic, cheaper than the high street, price point.
No doubt after going through ebook reader reviews, customers brought in to the model in a large way and it is just lately that the rest of the industry have woken up to the fact that this is the future of book purchasing. An so in the last few months we have had the announcement from Sony of their aim to enlist in the fun, with their shortly to be launched Daily Edition, and the most recent press release from Barnes and Noble that their own contender, the Nook, will return to full production very quickly.
There are no uncertainties that the Kindle2 is the reader everybody is gunning after. And to be frank it's pleasant to see a little opposition in this market. Yes we have had the iRex iLiad but the ebook readers reviews disliked it because it was some what on the bulky side to be a revolutionary wireless reading device, just the thing for office use with the 1:1 A4 imitation, but much like the Amazon dx - another revolutionary wireless reading device - not something you may want to take on holiday, or put in your bag or pocket for that matter, and it was on no account going to compete on price was it?
Accordingly now we have 2 sizeable companies ready to go head to head, with the might of Amazon kindle, on all fronts. Sony in recent times increased the range of their library at the Sony-Store and discounted the price point of their digitally transported books to equal that of Amazons and with a bit of luck Barnes and Noble, who have continuously been in the same ballpark affordability wise, will match them title for title also.
However the major news for customers has to be the shift away from proprietary file formats utilized by Sony in the initial days and in spite of everything utilized by the Kindle now. To clarify the situation I will make use of Kindle2 as an illustration, keep in mind this is still the situation with the Kindle so it makes it clearer.